{"id":12811,"date":"2018-05-14T11:17:47","date_gmt":"2018-05-14T05:47:47","guid":{"rendered":"https:\/\/iihs.co.in\/knowledge-gateway\/?p=12811"},"modified":"2021-03-05T12:46:58","modified_gmt":"2021-03-05T07:16:58","slug":"behaviour-change-and-communication-strategy","status":"publish","type":"post","link":"https:\/\/iihs.co.in\/knowledge-gateway\/behaviour-change-and-communication-strategy\/","title":{"rendered":"Behaviour Change and Communication Strategy: Fecal Sludge Management in Tamil Nadu"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-7bks7l7-05f0f0a9e74017d53c151333f4221faa avia-slideshow-featured av_slideshow_full avia-fade-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   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.av-special-heading.av-av_heading-8ca3c9dc3cbdeebf61464c3ad1f32d61{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-8ca3c9dc3cbdeebf61464c3ad1f32d61 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-8ca3c9dc3cbdeebf61464c3ad1f32d61 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-8ca3c9dc3cbdeebf61464c3ad1f32d61 av-special-heading-h3  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Behaviour Change and Communication Strategy: Fecal Sludge Management in Tamil Nadu<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-41wzs97-c14625b4c74044e27035f5ceed807f86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 13px; text-transform: none; color: #8a0000;\"><em>Bet365\u00a0\u00a0<\/em>| December 2016<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3imwn7v-60cb8345ed6f322fdad32e71a8b4d40c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p4\">Abstract<\/p>\n<p>In Tamil Nadu, currently, a range of behaviour deficits exist along the full cycle of sanitation at the stages of capture, containment, emptying, transport, treatment and re-use\/disposal. However, communication strategies in the sanitation sector have been largely limited to promoting hygiene behaviours such as handwashing or stopping open defecation by promoting the use of toilets. While these efforts are important, there are several other behaviour modifications that need similar, if not more, attention. This report summarises TNUSSPs Behaviour Change Communication (BCC) strategy, which consists of campaigns, events and materials to address multiple behaviour deficits along the sanitation value chain. The strategy has been conceptualised to include segmentation and targeting of those who tend to embrace changes and newness (innovators and early adopters), evoke the benefits of new behaviour and the cost of current unsanitary practices, as well as promote a positive, aspirational position to facilitate adoption of the \u2018new way\u2019.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3imwn7v-9cc31fbff3144556832d47853448e121 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>DOI: https:\/\/doi.org\/10.24943\/tnussp.11.2016<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-35dw5cb-1cd9002164c9a95bbd424efc32ad62f1-wrap avia-button-left  avia-builder-el-9  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/iihs.co.in\/knowledge-gateway\/wp-content\/uploads\/2021\/03\/Behaviour-change-communication-strategy_03-august-2020.pdf'  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href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/data-and-metrics\/\" class=\"tag-cloud-link tag-link-103 tag-link-position-9\" style=\"font-size: 18.347826086957pt;\" aria-label=\"Data and Metrics (30 items)\">Data and Metrics<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/design\/\" class=\"tag-cloud-link tag-link-145 tag-link-position-10\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Design (4 items)\">Design<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/economic-development\/\" class=\"tag-cloud-link tag-link-99 tag-link-position-11\" style=\"font-size: 18.95652173913pt;\" aria-label=\"Economic Development (35 items)\">Economic Development<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ecosystem\/\" class=\"tag-cloud-link tag-link-152 tag-link-position-12\" style=\"font-size: 15.826086956522pt;\" aria-label=\"Ecosystem (15 items)\">Ecosystem<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/energy\/\" class=\"tag-cloud-link tag-link-160 tag-link-position-13\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Energy (4 items)\">Energy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/environment-and-climate\/\" class=\"tag-cloud-link tag-link-104 tag-link-position-14\" style=\"font-size: 22pt;\" aria-label=\"Environment and Climate (80 items)\">Environment and Climate<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/equity\/\" class=\"tag-cloud-link tag-link-94 tag-link-position-15\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Equity (2 items)\">Equity<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/gender\/\" class=\"tag-cloud-link tag-link-110 tag-link-position-16\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Gender (4 items)\">Gender<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ghs-pop\/\" class=\"tag-cloud-link tag-link-183 tag-link-position-17\" style=\"font-size: 8pt;\" aria-label=\"GHS-POP (1 item)\">GHS-POP<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/governance\/\" class=\"tag-cloud-link tag-link-102 tag-link-position-18\" style=\"font-size: 18pt;\" aria-label=\"Governance (27 items)\">Governance<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/gynecology-and-obstetrics\/\" class=\"tag-cloud-link tag-link-188 tag-link-position-19\" style=\"font-size: 8pt;\" aria-label=\"Gynecology And Obstetrics (1 item)\">Gynecology And Obstetrics<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/health\/\" class=\"tag-cloud-link tag-link-151 tag-link-position-20\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Health (2 items)\">Health<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/higher-education\/\" class=\"tag-cloud-link tag-link-195 tag-link-position-21\" style=\"font-size: 8pt;\" aria-label=\"higher education (1 item)\">higher education<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/housing\/\" class=\"tag-cloud-link tag-link-13 tag-link-position-22\" style=\"font-size: 18pt;\" aria-label=\"Housing (27 items)\">Housing<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/human-development\/\" class=\"tag-cloud-link tag-link-100 tag-link-position-23\" style=\"font-size: 15.652173913043pt;\" aria-label=\"Human Development (14 items)\">Human Development<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/india\/\" class=\"tag-cloud-link tag-link-182 tag-link-position-24\" style=\"font-size: 8pt;\" aria-label=\"India (1 item)\">India<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/industrial-policy\/\" class=\"tag-cloud-link tag-link-80 tag-link-position-25\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Industrial Policy (2 items)\">Industrial Policy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/institutional-structures\/\" class=\"tag-cloud-link tag-link-197 tag-link-position-26\" style=\"font-size: 8pt;\" aria-label=\"institutional structures (1 item)\">institutional structures<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/instructional-design\/\" class=\"tag-cloud-link tag-link-150 tag-link-position-27\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Instructional Design (2 items)\">Instructional Design<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ipcc\/\" class=\"tag-cloud-link tag-link-126 tag-link-position-28\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"IPCC (2 items)\">IPCC<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/knowledge\/\" class=\"tag-cloud-link tag-link-143 tag-link-position-29\" style=\"font-size: 10.608695652174pt;\" aria-label=\"Knowledge (3 items)\">Knowledge<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/land\/\" class=\"tag-cloud-link tag-link-108 tag-link-position-30\" style=\"font-size: 19.565217391304pt;\" aria-label=\"Land (42 items)\">Land<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/non-economic-loss\/\" class=\"tag-cloud-link tag-link-194 tag-link-position-31\" style=\"font-size: 8pt;\" aria-label=\"Non-Economic Loss &quot; (1 item)\">Non-Economic Loss &quot;<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/pedagogy\/\" class=\"tag-cloud-link tag-link-196 tag-link-position-32\" style=\"font-size: 8pt;\" aria-label=\"pedagogy (1 item)\">pedagogy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/planning\/\" class=\"tag-cloud-link tag-link-106 tag-link-position-33\" style=\"font-size: 17.565217391304pt;\" aria-label=\"Planning (24 items)\">Planning<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/policies\/\" class=\"tag-cloud-link tag-link-146 tag-link-position-34\" style=\"font-size: 10.608695652174pt;\" aria-label=\"Policies (3 items)\">Policies<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/population-mapping\/\" class=\"tag-cloud-link tag-link-184 tag-link-position-35\" style=\"font-size: 8pt;\" aria-label=\"population mapping (1 item)\">population mapping<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/poverty-and-inequality\/\" class=\"tag-cloud-link tag-link-101 tag-link-position-36\" style=\"font-size: 17.391304347826pt;\" aria-label=\"Poverty and Inequality (23 items)\">Poverty and Inequality<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/research-communication\/\" class=\"tag-cloud-link tag-link-199 tag-link-position-37\" style=\"font-size: 8pt;\" aria-label=\"Bet365 लाइव क्रिकेट स्ट्रीमिंग Communication (1 item)\">Bet365 लाइव क्रिकेट स्ट्रीमिंग Communication<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/risk\/\" class=\"tag-cloud-link tag-link-97 tag-link-position-38\" style=\"font-size: 16.521739130435pt;\" aria-label=\"Risk (18 items)\">Risk<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/scholarly-publishing\/\" class=\"tag-cloud-link tag-link-130 tag-link-position-39\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Scholarly Publishing (2 items)\">Scholarly Publishing<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/science-gaps\/\" class=\"tag-cloud-link tag-link-193 tag-link-position-40\" style=\"font-size: 8pt;\" aria-label=\"Science Gaps (1 item)\">Science Gaps<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/sustainability\/\" class=\"tag-cloud-link tag-link-93 tag-link-position-41\" style=\"font-size: 12.782608695652pt;\" aria-label=\"Sustainability (6 items)\">Sustainability<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/transport\/\" class=\"tag-cloud-link tag-link-95 tag-link-position-42\" style=\"font-size: 12.173913043478pt;\" aria-label=\"Transport (5 items)\">Transport<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/urban-equality\/\" class=\"tag-cloud-link tag-link-198 tag-link-position-43\" style=\"font-size: 8pt;\" aria-label=\"urban equality (1 item)\">urban equality<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/urbanisation\/\" class=\"tag-cloud-link tag-link-88 tag-link-position-44\" style=\"font-size: 12.782608695652pt;\" aria-label=\"Urbanisation (6 items)\">Urbanisation<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/water-and-sanitation\/\" class=\"tag-cloud-link tag-link-96 tag-link-position-45\" style=\"font-size: 17.826086956522pt;\" aria-label=\"Water and Sanitation (26 items)\">Water and Sanitation<\/a><\/div>\n<\/div><\/div><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><em>Bet365<\/em><\/p>\n<hr\/>\n","protected":false},"author":2,"featured_media":15643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[96],"class_list":["post-12811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports","tag-water-and-sanitation"],"_links":{"self":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts\/12811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/comments?post=12811"}],"version-history":[{"count":0,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts\/12811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/media\/15643"}],"wp:attachment":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/media?parent=12811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/categories?post=12811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/tags?post=12811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}