{"id":16262,"date":"2021-02-10T14:39:12","date_gmt":"2021-02-10T09:09:12","guid":{"rendered":"https:\/\/iihs.co.in\/knowledge-gateway\/?p=16262"},"modified":"2023-01-04T10:55:15","modified_gmt":"2023-01-04T05:25:15","slug":"revenue-based-business-model-to-growth-based-business-model-a-critical-review-of-indian-pharmaceutical-industry","status":"publish","type":"post","link":"https:\/\/iihs.co.in\/knowledge-gateway\/revenue-based-business-model-to-growth-based-business-model-a-critical-review-of-indian-pharmaceutical-industry\/","title":{"rendered":"Revenue-Based Business Model to Growth-Based Business Model: A Critical Review of Indian Pharmaceutical Industry"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-566dhza-4bd8a924896d1024d01c71463f6990c7 avia-slideshow-featured av_slideshow_full 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class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkz7rj00-4eb19c16070c7728e5f1c36bc1bbd40e\">\n#top .av-special-heading.av-kkz7rj00-4eb19c16070c7728e5f1c36bc1bbd40e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kkz7rj00-4eb19c16070c7728e5f1c36bc1bbd40e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kkz7rj00-4eb19c16070c7728e5f1c36bc1bbd40e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kkz7rj00-4eb19c16070c7728e5f1c36bc1bbd40e av-special-heading-h3  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Revenue-Based Business Model to Growth-Based Business Model: A Critical Review of Indian Pharmaceutical Industry<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kkz7tpvx-f6f2e23826d1ce00178e6d57f5c1bf06 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 13px; text-transform: none; color: #8a0000;\"><em>Omkar Nadh Pattela <\/em>| 2018<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kkz7uy57-42eacd26b7383a320c3f545b198d1070 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Abstract<\/p>\n<p>This paper attempts to address the question of economic growth and development through a sectoral analysis of the Indian pharmaceutical industry and its transition from a \u2018revenue-based business model\u2019 to a \u2018growth-based business model\u2019. It critically addresses this transition, the reasons behind it and its consequences through two distinct strands in the literature vis-\u00e0-vis economic growth and development. Concomitantly, the paper provides an understanding of the role of multilateral organisations such as the World Trade Organisation (WTO) in this transformation and how such institutions act in order to help multinational corporations (MNCs) to expand their hegemony. With the spread of the ideology of \u2018maximisation of shareholder value\u2019 that is intrinsically linked with the \u2018growth\u2019 of the industry, there was a reorientation of global pharmaceutical industry in terms of innovation and drug manufacturing. This in turn impacted the pharmaceutical industry in India in such a way that the companies here became extension units of multinational pharmaceutical companies at the expense of the Indian population, particularly the most vulnerable sections.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2m9n4p2-91644f6b4ed09a34bb94bb1a2b93661a\">\n#top .hr.hr-invisible.av-2m9n4p2-91644f6b4ed09a34bb94bb1a2b93661a{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2m9n4p2-91644f6b4ed09a34bb94bb1a2b93661a hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-25iy10m-c759f1902580b6a834cb7969b2c6918a av-social-sharing-box-minimal  avia-builder-el-9  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description 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Metrics (30 items)\">Data and Metrics<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/design\/\" class=\"tag-cloud-link tag-link-145 tag-link-position-10\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Design (4 items)\">Design<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/economic-development\/\" class=\"tag-cloud-link tag-link-99 tag-link-position-11\" style=\"font-size: 18.95652173913pt;\" aria-label=\"Economic Development (35 items)\">Economic Development<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ecosystem\/\" class=\"tag-cloud-link tag-link-152 tag-link-position-12\" style=\"font-size: 15.826086956522pt;\" aria-label=\"Ecosystem (15 items)\">Ecosystem<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/energy\/\" class=\"tag-cloud-link tag-link-160 tag-link-position-13\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Energy (4 items)\">Energy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/environment-and-climate\/\" class=\"tag-cloud-link tag-link-104 tag-link-position-14\" style=\"font-size: 22pt;\" aria-label=\"Environment and Climate (80 items)\">Environment and Climate<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/equity\/\" class=\"tag-cloud-link tag-link-94 tag-link-position-15\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Equity (2 items)\">Equity<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/gender\/\" class=\"tag-cloud-link tag-link-110 tag-link-position-16\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Gender (4 items)\">Gender<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ghs-pop\/\" class=\"tag-cloud-link tag-link-183 tag-link-position-17\" style=\"font-size: 8pt;\" aria-label=\"GHS-POP (1 item)\">GHS-POP<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/governance\/\" class=\"tag-cloud-link tag-link-102 tag-link-position-18\" style=\"font-size: 18pt;\" aria-label=\"Governance (27 items)\">Governance<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/gynecology-and-obstetrics\/\" class=\"tag-cloud-link tag-link-188 tag-link-position-19\" style=\"font-size: 8pt;\" aria-label=\"Gynecology And Obstetrics (1 item)\">Gynecology And Obstetrics<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/health\/\" class=\"tag-cloud-link tag-link-151 tag-link-position-20\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Health (2 items)\">Health<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/higher-education\/\" class=\"tag-cloud-link tag-link-195 tag-link-position-21\" style=\"font-size: 8pt;\" aria-label=\"higher education (1 item)\">higher education<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/housing\/\" class=\"tag-cloud-link tag-link-13 tag-link-position-22\" style=\"font-size: 18pt;\" aria-label=\"Housing (27 items)\">Housing<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/human-development\/\" class=\"tag-cloud-link tag-link-100 tag-link-position-23\" style=\"font-size: 15.652173913043pt;\" aria-label=\"Human Development (14 items)\">Human Development<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/india\/\" class=\"tag-cloud-link tag-link-182 tag-link-position-24\" style=\"font-size: 8pt;\" aria-label=\"India (1 item)\">India<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/industrial-policy\/\" class=\"tag-cloud-link tag-link-80 tag-link-position-25\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Industrial Policy (2 items)\">Industrial Policy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/institutional-structures\/\" class=\"tag-cloud-link tag-link-197 tag-link-position-26\" style=\"font-size: 8pt;\" aria-label=\"institutional structures (1 item)\">institutional structures<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/instructional-design\/\" class=\"tag-cloud-link tag-link-150 tag-link-position-27\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Instructional Design (2 items)\">Instructional Design<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ipcc\/\" class=\"tag-cloud-link tag-link-126 tag-link-position-28\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"IPCC (2 items)\">IPCC<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/knowledge\/\" class=\"tag-cloud-link tag-link-143 tag-link-position-29\" style=\"font-size: 10.608695652174pt;\" aria-label=\"Knowledge (3 items)\">Knowledge<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/land\/\" class=\"tag-cloud-link tag-link-108 tag-link-position-30\" style=\"font-size: 19.565217391304pt;\" aria-label=\"Land (42 items)\">Land<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/non-economic-loss\/\" class=\"tag-cloud-link tag-link-194 tag-link-position-31\" style=\"font-size: 8pt;\" aria-label=\"Non-Economic Loss &quot; (1 item)\">Non-Economic Loss &quot;<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/pedagogy\/\" class=\"tag-cloud-link tag-link-196 tag-link-position-32\" style=\"font-size: 8pt;\" aria-label=\"pedagogy (1 item)\">pedagogy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/planning\/\" class=\"tag-cloud-link tag-link-106 tag-link-position-33\" style=\"font-size: 17.565217391304pt;\" aria-label=\"Planning (24 items)\">Planning<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/policies\/\" class=\"tag-cloud-link tag-link-146 tag-link-position-34\" style=\"font-size: 10.608695652174pt;\" aria-label=\"Policies (3 items)\">Policies<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/population-mapping\/\" class=\"tag-cloud-link tag-link-184 tag-link-position-35\" style=\"font-size: 8pt;\" aria-label=\"population mapping (1 item)\">population mapping<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/poverty-and-inequality\/\" class=\"tag-cloud-link tag-link-101 tag-link-position-36\" style=\"font-size: 17.391304347826pt;\" aria-label=\"Poverty and Inequality (23 items)\">Poverty and Inequality<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/research-communication\/\" class=\"tag-cloud-link tag-link-199 tag-link-position-37\" style=\"font-size: 8pt;\" aria-label=\"Bet365 लाइव क्रिकेट स्ट्रीमिंग Communication (1 item)\">Bet365 लाइव क्रिकेट स्ट्रीमिंग Communication<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/risk\/\" class=\"tag-cloud-link tag-link-97 tag-link-position-38\" style=\"font-size: 16.521739130435pt;\" aria-label=\"Risk (18 items)\">Risk<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/scholarly-publishing\/\" class=\"tag-cloud-link tag-link-130 tag-link-position-39\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Scholarly Publishing (2 items)\">Scholarly Publishing<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/science-gaps\/\" class=\"tag-cloud-link tag-link-193 tag-link-position-40\" style=\"font-size: 8pt;\" aria-label=\"Science Gaps (1 item)\">Science Gaps<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/sustainability\/\" class=\"tag-cloud-link tag-link-93 tag-link-position-41\" style=\"font-size: 12.782608695652pt;\" aria-label=\"Sustainability (6 items)\">Sustainability<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/transport\/\" class=\"tag-cloud-link tag-link-95 tag-link-position-42\" style=\"font-size: 12.173913043478pt;\" aria-label=\"Transport (5 items)\">Transport<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/urban-equality\/\" class=\"tag-cloud-link tag-link-198 tag-link-position-43\" style=\"font-size: 8pt;\" aria-label=\"urban equality (1 item)\">urban equality<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/urbanisation\/\" class=\"tag-cloud-link tag-link-88 tag-link-position-44\" style=\"font-size: 12.782608695652pt;\" aria-label=\"Urbanisation (6 items)\">Urbanisation<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/water-and-sanitation\/\" class=\"tag-cloud-link tag-link-96 tag-link-position-45\" style=\"font-size: 17.826086956522pt;\" aria-label=\"Water and Sanitation (26 items)\">Water and Sanitation<\/a><\/div>\n<\/div><\/div><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><em>Omkar Nadh Pattela<\/em><\/p>\n<hr\/>\n","protected":false},"author":6,"featured_media":11835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-16262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paper"],"_links":{"self":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts\/16262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/comments?post=16262"}],"version-history":[{"count":0,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts\/16262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/media\/11835"}],"wp:attachment":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/media?parent=16262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/categories?post=16262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/tags?post=16262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}