{"id":20942,"date":"2024-07-20T18:15:31","date_gmt":"2024-07-20T12:45:31","guid":{"rendered":"https:\/\/iihs.co.in\/knowledge-gateway\/?p=20942"},"modified":"2024-07-20T18:15:51","modified_gmt":"2024-07-20T12:45:51","slug":"facebook-twitter-whatsapp-for-the-library-whats-next","status":"publish","type":"post","link":"https:\/\/iihs.co.in\/knowledge-gateway\/facebook-twitter-whatsapp-for-the-library-whats-next\/","title":{"rendered":"Facebook, Twitter, WhatsApp&#8230; for the Library. What\u2019s next?"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-5ccxfim-bc8348cff154b6b672f0e9cc20f97184 avia-slideshow-featured av_slideshow_full avia-fade-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" 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id=\"style-css-av-2y4nbda-4c84a5d72fe2400ef26196e810540db3\">\n.flex_cell.av-2y4nbda-4c84a5d72fe2400ef26196e810540db3{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-2y4nbda-4c84a5d72fe2400ef26196e810540db3{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-2y4nbda-4c84a5d72fe2400ef26196e810540db3 av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lyu4ajt9-27484540c2f56268b2515bfc22af66fb\">\n#top .av-special-heading.av-lyu4ajt9-27484540c2f56268b2515bfc22af66fb{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lyu4ajt9-27484540c2f56268b2515bfc22af66fb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lyu4ajt9-27484540c2f56268b2515bfc22af66fb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lyu4ajt9-27484540c2f56268b2515bfc22af66fb av-special-heading-h3  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Facebook, Twitter, WhatsApp&#8230; for the Library. What\u2019s next?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lyu4bfub-ac23358bd8fa160f39ebcbfc3fc205e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-size: 13px; text-transform: none; color: #8a0000;\"><em><a href=\"https:\/\/iihs.co.in\/iihs-people\/team\/amrutraj-r-benahal\/\" target=\"_blank\" rel=\"noopener\">Amrutraj Ravi Benahal<\/a>\u00a0\u00a0<\/em>| 3 June 2024\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lyu4cwp7-fd40d3c03575f885a735add8366f7f9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p2\">Information and communication technologies (ICT) have transformed library services, evident in the automation of housekeeping operations in librarianship. While the fundamental principle of user service remains unchanged, technological advancements have revolutionized the processing and dissemination of information. With over 450 million social media users in India as of 2024, the country boasts the highest number of Facebook users globally. Many libraries aspire to leverage social media platforms to effectively deliver and communicate their services, yet obtaining approval from parent institutions remains a major hurdle. This study seeks to analyze this issue through the lens of a comprehensive social media strategy. Through an examination of Indian literature on social media and libraries, the research reveals a user base that is both aware of and actively using social media, with expectations of communication from their libraries. However, these demands are often inadequately met. The study provides a comprehensive overview of various factors influencing the use of social media in libraries and offers insights into developing effective strategies.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lyu4e3uo-ecf63986d65f10e7024a0a9d3819c026 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p2\">ISBN: 9789360481858<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2keyojy-ed2046bae377cc5528dcfd219d26a54d\">\n#top .hr.hr-invisible.av-2keyojy-ed2046bae377cc5528dcfd219d26a54d{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2keyojy-ed2046bae377cc5528dcfd219d26a54d hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box 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tag-link-145 tag-link-position-10\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Design (4 items)\">Design<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/economic-development\/\" class=\"tag-cloud-link tag-link-99 tag-link-position-11\" style=\"font-size: 18.95652173913pt;\" aria-label=\"Economic Development (35 items)\">Economic Development<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ecosystem\/\" class=\"tag-cloud-link tag-link-152 tag-link-position-12\" style=\"font-size: 15.826086956522pt;\" aria-label=\"Ecosystem (15 items)\">Ecosystem<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/energy\/\" class=\"tag-cloud-link tag-link-160 tag-link-position-13\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Energy (4 items)\">Energy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/environment-and-climate\/\" class=\"tag-cloud-link tag-link-104 tag-link-position-14\" style=\"font-size: 22pt;\" aria-label=\"Environment and Climate (80 items)\">Environment and Climate<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/equity\/\" class=\"tag-cloud-link tag-link-94 tag-link-position-15\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Equity (2 items)\">Equity<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/gender\/\" class=\"tag-cloud-link tag-link-110 tag-link-position-16\" style=\"font-size: 11.478260869565pt;\" aria-label=\"Gender (4 items)\">Gender<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ghs-pop\/\" class=\"tag-cloud-link tag-link-183 tag-link-position-17\" style=\"font-size: 8pt;\" aria-label=\"GHS-POP (1 item)\">GHS-POP<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/governance\/\" class=\"tag-cloud-link tag-link-102 tag-link-position-18\" style=\"font-size: 18pt;\" aria-label=\"Governance (27 items)\">Governance<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/gynecology-and-obstetrics\/\" class=\"tag-cloud-link tag-link-188 tag-link-position-19\" style=\"font-size: 8pt;\" aria-label=\"Gynecology And Obstetrics (1 item)\">Gynecology And Obstetrics<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/health\/\" class=\"tag-cloud-link tag-link-151 tag-link-position-20\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Health (2 items)\">Health<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/higher-education\/\" class=\"tag-cloud-link tag-link-195 tag-link-position-21\" style=\"font-size: 8pt;\" aria-label=\"higher education (1 item)\">higher education<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/housing\/\" class=\"tag-cloud-link tag-link-13 tag-link-position-22\" style=\"font-size: 18pt;\" aria-label=\"Housing (27 items)\">Housing<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/human-development\/\" class=\"tag-cloud-link tag-link-100 tag-link-position-23\" style=\"font-size: 15.652173913043pt;\" aria-label=\"Human Development (14 items)\">Human Development<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/india\/\" class=\"tag-cloud-link tag-link-182 tag-link-position-24\" style=\"font-size: 8pt;\" aria-label=\"India (1 item)\">India<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/industrial-policy\/\" class=\"tag-cloud-link tag-link-80 tag-link-position-25\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Industrial Policy (2 items)\">Industrial Policy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/institutional-structures\/\" class=\"tag-cloud-link tag-link-197 tag-link-position-26\" style=\"font-size: 8pt;\" aria-label=\"institutional structures (1 item)\">institutional structures<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/instructional-design\/\" class=\"tag-cloud-link tag-link-150 tag-link-position-27\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Instructional Design (2 items)\">Instructional Design<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/ipcc\/\" class=\"tag-cloud-link tag-link-126 tag-link-position-28\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"IPCC (2 items)\">IPCC<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/knowledge\/\" class=\"tag-cloud-link tag-link-143 tag-link-position-29\" style=\"font-size: 10.608695652174pt;\" aria-label=\"Knowledge (3 items)\">Knowledge<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/land\/\" class=\"tag-cloud-link tag-link-108 tag-link-position-30\" style=\"font-size: 19.565217391304pt;\" aria-label=\"Land (42 items)\">Land<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/non-economic-loss\/\" class=\"tag-cloud-link tag-link-194 tag-link-position-31\" style=\"font-size: 8pt;\" aria-label=\"Non-Economic Loss &quot; (1 item)\">Non-Economic Loss &quot;<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/pedagogy\/\" class=\"tag-cloud-link tag-link-196 tag-link-position-32\" style=\"font-size: 8pt;\" aria-label=\"pedagogy (1 item)\">pedagogy<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/planning\/\" class=\"tag-cloud-link tag-link-106 tag-link-position-33\" style=\"font-size: 17.565217391304pt;\" aria-label=\"Planning (24 items)\">Planning<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/policies\/\" class=\"tag-cloud-link tag-link-146 tag-link-position-34\" style=\"font-size: 10.608695652174pt;\" aria-label=\"Policies (3 items)\">Policies<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/population-mapping\/\" class=\"tag-cloud-link tag-link-184 tag-link-position-35\" style=\"font-size: 8pt;\" aria-label=\"population mapping (1 item)\">population mapping<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/poverty-and-inequality\/\" class=\"tag-cloud-link tag-link-101 tag-link-position-36\" style=\"font-size: 17.391304347826pt;\" aria-label=\"Poverty and Inequality (23 items)\">Poverty and Inequality<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/research-communication\/\" class=\"tag-cloud-link tag-link-199 tag-link-position-37\" style=\"font-size: 8pt;\" aria-label=\"Bet365 लाइव क्रिकेट स्ट्रीमिंग Communication (1 item)\">Bet365 लाइव क्रिकेट स्ट्रीमिंग Communication<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/risk\/\" class=\"tag-cloud-link tag-link-97 tag-link-position-38\" style=\"font-size: 16.521739130435pt;\" aria-label=\"Risk (18 items)\">Risk<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/scholarly-publishing\/\" class=\"tag-cloud-link tag-link-130 tag-link-position-39\" style=\"font-size: 9.5652173913043pt;\" aria-label=\"Scholarly Publishing (2 items)\">Scholarly Publishing<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/science-gaps\/\" class=\"tag-cloud-link tag-link-193 tag-link-position-40\" style=\"font-size: 8pt;\" aria-label=\"Science Gaps (1 item)\">Science Gaps<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/sustainability\/\" class=\"tag-cloud-link tag-link-93 tag-link-position-41\" style=\"font-size: 12.782608695652pt;\" aria-label=\"Sustainability (6 items)\">Sustainability<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/transport\/\" class=\"tag-cloud-link tag-link-95 tag-link-position-42\" style=\"font-size: 12.173913043478pt;\" aria-label=\"Transport (5 items)\">Transport<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/urban-equality\/\" class=\"tag-cloud-link tag-link-198 tag-link-position-43\" style=\"font-size: 8pt;\" aria-label=\"urban equality (1 item)\">urban equality<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/urbanisation\/\" class=\"tag-cloud-link tag-link-88 tag-link-position-44\" style=\"font-size: 12.782608695652pt;\" aria-label=\"Urbanisation (6 items)\">Urbanisation<\/a>\n<a href=\"https:\/\/iihs.co.in\/knowledge-gateway\/tag\/water-and-sanitation\/\" class=\"tag-cloud-link tag-link-96 tag-link-position-45\" style=\"font-size: 17.826086956522pt;\" aria-label=\"Water and Sanitation (26 items)\">Water and Sanitation<\/a><\/div>\n<\/div><\/div><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":17766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[],"class_list":["post-20942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books-book-chapters-and-monographs"],"_links":{"self":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts\/20942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/comments?post=20942"}],"version-history":[{"count":3,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts\/20942\/revisions"}],"predecessor-version":[{"id":20944,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/posts\/20942\/revisions\/20944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/media\/17766"}],"wp:attachment":[{"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/media?parent=20942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/categories?post=20942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iihs.co.in\/knowledge-gateway\/wp-json\/wp\/v2\/tags?post=20942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}